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May 11, 2014
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mattskal
mattskal

Los Angeles, CA
How #Hashtags Became The Raised Fist Of Punctuation
Hashtags began as a way to search for tweets about specific topics (#socialmedia), evolved into a tool for adding nuance (#ohyeah) and are now showing up in places where they appear to serve no practical function whatsoever: on T-shirts, book covers, purses and signs. We can’t click on physical objects. But we throw hashtags on there anyway.

April 16, 2014
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mattskal
mattskal

Los Angeles, CA
Carlsberg’s Instagram Campaign Links Bars & Drinkers
A new Carlsberg campaign in Denmark, called #happybeertime, aims to bring bars and their patrons closer together over social networks. Dubbed “Happy Hour 2.0,” the beer company extended happy hour via Instagram and hashtag mentions. Bar-goers upload their photos to Instagram and tag them with the name of the bar and #happybeertime, and a counter displayed above the bar fills up with more time for half-priced beer, effectively adding a few more minutes to happy hour.

April 14, 2014
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mattskal
mattskal

Los Angeles, CA
What value can social media add to conferences?
Attending the IOC International Conference for Prevention of Injury and Illness in Sport in Monaco last week got me thinking about the value social media adds to such events. Apparently, 84% of organisers use Facebook to promote their events, while 61% use Twitter and 42% use YouTube. It seems that social media not only facilitates knowledge sharing and networking amongst attendees, it can also help create a real buzz that starts before the event and continues long after it ends.

April 06, 2014
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mattskal
mattskal

Los Angeles, CA
Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention
Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn’t room for everything, and the competition for feed space is intensifying. The total number of Pages Liked by the typical Facebook user grew more than 50% last year — a new stat that came from a 45-minute interview with Facebook’s head of News Feed.

April 01, 2014
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mattskal
mattskal

Los Angeles, CA
Tourism Marketing with Instagram
Instagram is nothing new - it’s long been one of our favorite social media platforms - but it still lags behind other tourism marketing tools. Don’t neglect this simple app that offers huge potential. Photos are a big part of travel marketing, and this humble app specializes in nothing else so there is no reason it shouldn’t be part of your tourism marketing plan. 

March 16, 2014
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mattskal
mattskal

Los Angeles, CA
Emotion in marketing: How our brains decide which content is shareable
Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews. Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers.

March 12, 2014
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mattskal
mattskal

Los Angeles, CA
Millennials Consume Content Every Waking Hour (And Then Some)
Millennials are giving new meaning to the “always-on” consumer because they are on even when they are supposed to be off. Millennials are apparently spending 18 hours per day consuming media. The hours are compounded, meaning that a person watching TV and checking Instagram at the same time for one hour would rack up two hours of media consumption -- one for each device. That’s according to new research from Crowdtap, a social analytics platform.

February 27, 2014
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mattskal
mattskal

Los Angeles, CA
Facebook Engagement Rate: How One Little Metric Got So Tough To Nail Down
Facebook engagement rate…If you’re a social marketer, just reading that term might make you cringe. It’s a tough metric to understand, with a lot of nuances and opinions on how it should be calculated.

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mattskal
mattskal

Los Angeles, CA
ROI Cheat Sheet for Content Marketers From NewsCred
"The Ultimate Guide to Content Marketing ROI" is a useful manual for anyone launching new content programs or trying to make existing ones more measurable. It contains such gems as "The ROI Cheat Sheet," at right, which explains why metrics like brand awareness, page impressions, and search ranks need to sync up with bottom line concepts of cost, revenue, profit and pipeline.

February 10, 2014
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mattskal
mattskal

Los Angeles, CA
Latest airline social rankings show snapshot of actual performance
Airlines are often vaunted as top performers on social media. One recent study placed airlines at the top for the most active, answering the most questions the quickest across industries.

January 29, 2014
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mattskal

Los Angeles, CA
Facebook's Profit Surges on Mobile Ad Growth - WSJ.com
Facebook Inc. said its fourth-quarter earnings surged thanks in large part to mobile advertising, which now contributes more than half of the company's total advertising revenue.

January 24, 2014
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mattskal
mattskal

Los Angeles, CA
Interest-based Content Curation Publishing: the cure for Content Shock?
In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.

January 16, 2014
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mattskal
mattskal

Los Angeles, CA
Paul Berry Creates Web Megaphone Called RebelMouse
Called RebelMouse, the business provides a platform that helps users combine all their social-media posts, articles, videos and other online content into one coherent home page for others to see. When a user publishes a photo or a message on social media, RebelMouse looks for all the tags and hashtags the user can apply and then recommends adding those that are currently popular so that more people will see and share the post.

January 14, 2014
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mattskal
mattskal

Los Angeles, CA
App Usage Exploded in 2013, Except for News and Magazine Apps
The app analytics firm Flurry put out a new chart showing the year over year growth in app usage among various categories. Messaging and social apps continued to surge, as did productivity apps. Even games, which consumed an enormous amount of time already, continued to grow at a rapid clip. But take a look at the shortest bar in the chart: News & Magazines. Media companies have spent so much time and money generating apps, but they just aren't working. Sure, they're growing, but far slower than the rest of the mobile world. 

January 10, 2014
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mattskal
mattskal

Los Angeles, CA
The 3 C’s of Successful Content Marketing
Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.

January 01, 2014
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mattskal
mattskal

Los Angeles, CA
MultiBrief: The top way to ensure your social media strategy will tank
Social media users don't want advertisements masquerading as social media posts. They want stories. They want to be inspired. They want to feel compelled to act — not told.

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mattskal
mattskal

Los Angeles, CA
To survive in 10 years, your business will need …
Audiences want marketing and advertising to entertain them, which makes sense given the shift to PR thinking. Entertaining audiences will allow your brand to connect with the consumer on a more personal level. Basically, those who laugh together, stay together.

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