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May 11, 2014
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mattskal
mattskal

Los Angeles, CA
How #Hashtags Became The Raised Fist Of Punctuation
Hashtags began as a way to search for tweets about specific topics (#socialmedia), evolved into a tool for adding nuance (#ohyeah) and are now showing up in places where they appear to serve no practical function whatsoever: on T-shirts, book covers, purses and signs. We can’t click on physical objects. But we throw hashtags on there anyway.

April 16, 2014
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mattskal
mattskal

Los Angeles, CA
Carlsberg’s Instagram Campaign Links Bars & Drinkers
A new Carlsberg campaign in Denmark, called #happybeertime, aims to bring bars and their patrons closer together over social networks. Dubbed “Happy Hour 2.0,” the beer company extended happy hour via Instagram and hashtag mentions. Bar-goers upload their photos to Instagram and tag them with the name of the bar and #happybeertime, and a counter displayed above the bar fills up with more time for half-priced beer, effectively adding a few more minutes to happy hour.

April 14, 2014
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mattskal
mattskal

Los Angeles, CA
What value can social media add to conferences?
Attending the IOC International Conference for Prevention of Injury and Illness in Sport in Monaco last week got me thinking about the value social media adds to such events. Apparently, 84% of organisers use Facebook to promote their events, while 61% use Twitter and 42% use YouTube. It seems that social media not only facilitates knowledge sharing and networking amongst attendees, it can also help create a real buzz that starts before the event and continues long after it ends.

April 06, 2014
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mattskal
mattskal

Los Angeles, CA
Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention
Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn’t room for everything, and the competition for feed space is intensifying. The total number of Pages Liked by the typical Facebook user grew more than 50% last year — a new stat that came from a 45-minute interview with Facebook’s head of News Feed.

April 01, 2014
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mattskal
mattskal

Los Angeles, CA
Tourism Marketing with Instagram
Instagram is nothing new - it’s long been one of our favorite social media platforms - but it still lags behind other tourism marketing tools. Don’t neglect this simple app that offers huge potential. Photos are a big part of travel marketing, and this humble app specializes in nothing else so there is no reason it shouldn’t be part of your tourism marketing plan. 

March 16, 2014
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mattskal
mattskal

Los Angeles, CA
Emotion in marketing: How our brains decide which content is shareable
Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews. Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers.

March 12, 2014
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mattskal
mattskal

Los Angeles, CA
Millennials Consume Content Every Waking Hour (And Then Some)
Millennials are giving new meaning to the “always-on” consumer because they are on even when they are supposed to be off. Millennials are apparently spending 18 hours per day consuming media. The hours are compounded, meaning that a person watching TV and checking Instagram at the same time for one hour would rack up two hours of media consumption -- one for each device. That’s according to new research from Crowdtap, a social analytics platform.

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